Many of you, may or not know. That Virgin Trains East Coast (90% owned by Stagecoach, and 10% by Virgin), takes over from East Coast Trains (publicly owned) on 1st March 2015. They have not even started and they’re already off to a very bad start!
They are stopping the current East Coast Rewards club, in favour of a Nectar points scheme. Right now rewards customers spending £255 on train tickets accrue enough points for a free standard single-class ticket. In but in contrast, a £255 spend under the Nectar scheme will only earn enough points to buy a sandwich – with passengers having to spend thousands of pounds before they qualify for free travel.
If you ask them via @askVirginEC why they are doing this. They don’t get back to you!
They keep saying they surveyed around 2,000 East Coast passengers. They say the results demonstrated that Nectar was by far the most popular loyalty scheme amongst those people who took part in the research. But they will not make the results of the survey public or even what questions they asked.
Also I, have not found a single person, they asked!!
Want to learn more about this? Then follow @SaveECRewards!!